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The rise of the bite-sized campaign | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
By Diane Ridgway-Cross

Does that one Facebook ad really make a business-building difference when all is said and done? For a long time, many marketers would have said “no.” Long-term brand ideas were the gold standard, and anything momentary was “just a promotion.”

Read more: http://strategyonline.ca/2015/02/10/the-rise-of-the-bite-sized-campaign/#ixzz3RMqvClLX
 

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